Seller Assistant is an all-in-one product-sourcing software featuring 20+ powerful tools designed to help Amazon sellers identify profitable, low-risk deals with speed and efficiency. It delivers comprehensive solutions for bulk wholesale price list scanning and brand analysis, along with an advanced suite of product research extensions, tools, and features that offer in-depth product insights.
This software integrates three extensions:
Additionally, it includes essential Amazon seller tools such as:
Its suite of features encompasses:
Stock Checker, and more.
For sellers engaged in wholesale list scanning to identify high-margin leads, brand analysis to select the best suppliers, and effortless product restriction and eligibility checks, Seller Assistant is an indispensable tool. It also automates competitor analysis and integrates seamlessly with external software via an open API, and integration with Zapier to facilitate customized product-sourcing workflows.
Beyond that, Seller Assistant enhances advanced product research by displaying essential product data directly on Amazon’s search, product, and inventory pages, as well as on external websites and your Amazon competitor storefronts, to help sellers uncover high-margin opportunities.
Moreover, Seller Assistant provides secure, streamlined solutions for team collaboration, supporting work with employees and product research virtual assistants. It also includes a built-in VPN for enhanced security. Research results can be saved to Google Sheets with a single click, making data management effortless.
Seller Assistant: Key Tools and Features
Seller Assistant Browser Extension
Seller Assistant Browser Extension is a robust product-sourcing tool designed to help Amazon sellers quickly identify profitable opportunities. With an intuitive dashboard, it displays crucial product data directly on Amazon product and search pages, supplier websites, and competitor storefronts. This extension streamlines in-depth product research, allowing sellers to evaluate resale potential, profitability, and hidden risks efficiently.
Key features of Seller Assistant Extension
Product Page View
Displays essential product data, including ASIN, UPC/EAN, category, dimensions, and size tiers.
Provides insights into Best Seller Rank (BSR), monthly sales volume (BSR drops), and sales velocity (Top).
Helps assess competition by showing FBA and FBM seller offer counts.
Enables rapid product research by estimating potential sales (BSR), competition (FBA and FBM seller count, Amazon in Buy Box), IP alerts, and restrictions.
Allows users to quickly review key product data on Amazon search pages to determine product viability.
Enables on-the-spot deal analysis without leaving supplier websites.
Finds exact matches for supplier products on Amazon for enhanced sourcing.
Compares products side-by-side, estimating sales potential, velocity, profitability, and risks.
Provides competitive insights into FBA/FBM sellers, Amazon offers, Buy Box eligibility, and product alerts directly on supplier websites.
Allows product search via title or selected text on any website through the context menu.
Offers competitor insights, enabling quick storefront analysis to find high-demand, low-competition products.
Summarizes competitor storefronts, highlighting categories, brands, product offerings, review counts, and ratings.
Provides performance metrics, risk analysis, and pricing data for competitor products.
Identifies popular competitor products and expansion opportunities.
Estimates potential monthly sales based on BSR.
Predicts how many units you can sell if you join an existing listing.
Provides insights into competitor inventory levels.
Product price data
Displays Buy Box price, 90-day average Buy Box price, and minimum FBA/FBM prices (+2%, +5%, +10% variations).
Calculates break-even point, targeted ROI price, and minimum price for Amazon Repricer.
Estimates profitability (profit, ROI, margin)
Calculates Amazon fees separately for FBA and FBM.
Includes logistics costs and sales tax considerations.
Supports different VAT schemes for international sellers.
Identifies restricted products and brands.
Uses a green open lock to indicate sellable products and a red closed lock for gated items.
Flags Amazon products and brands with intellectual property issues and Amazon policy violations.
Details the type of Amazon policy violation to help sellers avoid policy risks.
Displays product alerts, including
Amazon as a product seller
Informs that Amazon is a seller of the product; indicates it’s difficult to compete and get the BuyBox (Red “A” icon)
Heavy and bulky flag
Marks if the product is considered heavy and bulky by Amazon (Red box icon)
HazMat flag
Indicates if the product is classified as hazardous material (Red hazmat icon)
Meltable flag
Alerts for products that can melt in certain conditions (Red drop icon)
Fragile flag
Marks fragile products requiring special handling (Red glass icon)
Variation flag
Denotes if the product has multiple variations (Red variation icon)
Adult flag
Marks adult products requiring special packaging (Red 18+ icon)
Generic products flag
Indicates generic brands you can’t add your offers to the listing (Red GB icon)
Lists all product offers with key data, including Buy Box win probability based on each seller’s share.
Identifies all product variations and highlights the best-selling ones by analyzing their rating distribution.Lookup Links
Enables quick product supplier searches using title, model, and UPC on Google, eBay, Alibaba, Walmart, and other marketplaces.
Allows users to add custom notes to products, track ideas, likes, and dislikes.
Enables supplier link storage and team collaboration by sharing product information.
Extracts Amazon ASINs and key data from search pages, product pages, and storefronts.
Allows exporting ASIN data to Excel with a simple click of the “Download ASINs” button.
Keepa Charts Integration
Provides access to Keepa charts for sales history analysis.
IP Alert Extension
Seller Assistant’s IP Alert® Extension is a specialized tool designed to help Amazon sellers identify and avoid products and brands with intellectual property (IP) issues. Backed by Seller Assistant’s exclusive Amazon policy violation database, this tool provides real-time updates on the type and date of each violation, ensuring sellers steer clear of high-risk products.
Key features of IP Alert Extension
Visible warnings
The IP Alert icon appears across various views, including Amazon product pages in Seller Assistant, Quick View on search pages, and Side Panel View on supplier websites.
Instant violation detection
Products flagged for IP complaints or other Amazon policy violations are marked with a red triangle icon with an exclamation mark.
Detailed insights
Hovering over the warning icon reveals specific violation details, including the type of issue and the date detected in Seller Assistant’s database.
VPN Extension by Seller Assistant
VPN by Seller Assistant is a Chrome extension designed specifically for Amazon sellers, offering secure and unrestricted access to all online resources, including websites, suppliers, and retailers, without restrictions or blocks.
Unlike third-party VPNs, Seller Assistant’s VPN is fully integrated into its product-sourcing ecosystem, enabling sellers to perform advanced product research, bypass geo-restrictions, and enhance privacy — all without additional costs or installations.
VPN Extension features
Bypass geo-restrictions
Access any supplier website from any location, allowing unrestricted research on products and pricing across different regions.
Global IP switching
Easily change your IP address to any country from a list of global locations to explore localized pricing and market conditions.
Proxy bypass for Seller Central
Some sellers experience access issues with Seller Central when frequently changing their IP address. Seller Assistant’s proxy bypass feature ensures uninterrupted access while using an active proxy.
Team access management
Save on VPN costs with built-in team access. When team members (employees or virtual assistants) are invited to Seller Assistant, they receive free VPN access without needing separate VPN accounts. Each member has a secure login, eliminating the need to share sensitive passwords.
WebRTC leak protection
Prevents real IP exposure during WebRTC-based activities such as video calls and file sharing, ensuring complete online privacy.
Price List Analyzer
Price List Analyzer is a bulk Amazon wholesale price list scanner that automates the research of wholesale lists, helping sellers identify the most profitable deals to sell on Amazon.
This tool is particularly valuable for Amazon wholesale and online arbitrage sellers, as well as dropshippers, as it streamlines bulk product research and simplifies the process of selecting high-margin leads.
Wholesale sellers can use this tool to automate scanning wholesale price lists from suppliers, identifying low-risk, high-profit opportunities with strong sales potential.
Online arbitrage sellers and dropshippers can parse supplier websites and automatically analyze products to uncover profitable leads efficiently.
Key features of Price List Analyzer
Automatically matches supplier products to Amazon, calculates profitability, and provides key performance metrics.
Detects high-margin leads with detailed insights into profit, ROI, margin, sales velocity, and potential sales volume, saving hours of manual research.
Enhances wholesale product sourcing tables by enriching them with all essential metrics for selecting optimal Amazon deals.
Automatically detects potential product issues and alerts sellers to key risk factors, including:
Heave and bulky, HazMat, meltable, fragile products, and items with IP complaints, variations, or bundles.
Warning flags such as "No FBA Fees," "No Buy Box Price," "No COGs," "ASIN Not Found," "Set or Bundle," "Approval Required," "Too Low FBA ROI," and "Too High FBA ROI."
Brand Analyzer
Brand Analyzer is an Amazon brand research tool designed to help sellers identify profitable brands. Since selecting the right brand is the first step in effective product research, this tool automates the process, helping sellers determine whether a brand meets their revenue targets and selling criteria — and whether it’s worth reselling on Amazon.
Simply enter a brand name, and Brand Analyzer will generate all necessary data to assess resale potential. Additionally, users can download a detailed brand report covering all its products and metrics.
Key features of Brand Analyzer
Determines whether a brand is resale-friendly and worth engaging as a supplier.
Automates brand research, saving time and effort when searching for profitable brands.
Estimates potential monthly revenue by calculating the total sales volume generated by the brand’s products.
Provides insights into Amazon’s Buy Box share, indicating competition levels for the brand’s products.
Displays the average FBA seller count per product, helping sellers evaluate competition and profit potential.
Lists the total number of products a brand offers, providing a snapshot of its market presence.
Analyzes customer satisfaction by assessing total reviews and average product ratings.
Displays the average Buy Box price for the brand’s products, aiding in competitive pricing strategies.
Lists average FBA fees, allowing sellers to accurately calculate costs before making purchasing decisions.
Offers a comprehensive overview of key metrics, including revenue, in-stock rates, competition, pricing trends, and customer feedback.
Identifies profitable, resale-friendly brands that have the potential to deliver strong profit margins.
Bulk Restriction Checker
Bulk Restriction Checker is a powerful tool that allows Amazon sellers to check product and brand restrictions and verify selling eligibility for multiple products at once.
This tool automatically identifies restricted products, categories, and brands, flagging those that require Amazon’s approval or that sellers are not allowed to list due to insufficient sales history, performance metrics, or other account-related restrictions.
To use the tool, simply upload a file with ASINs and download a report detailing any restrictions and your eligibility to sell each product.
Green open lock
Indicates products you can sell without prior approval.
Red closed lock
Marks gated products, meaning you need to apply for ungating before selling.
Red closed lock with exclamation mark
Indicates products you cannot sell, requiring you to choose an alternative.
Key features of Bulk Restriction Checker
Shows products you are eligible to sell
Green open lock icon marks products you can sell on Amazon without prior approval.
Identifies products you are not eligible to sell
Red closed lock with an exclamation mark labels products you can’t sell on your Amazon seller account. This means you must choose another product.
Provides restriction check
Red closed lock marks gated products. This means you must apply to ungate them before selling or choose another product.
Seller Spy
Seller Spy is Seller Assistant’s automated competitor analysis tool, designed to track competitor activity and help sellers stay ahead in the marketplace. It enables users to identify new brands and products competitors have started or stopped selling and analyze how they adjust their pricing strategies.
By leveraging Seller Spy insights, sellers can add profitable products to their own Amazon store and make informed pricing decisions to stay competitive.
Key features of Seller Spy
Automates competitor analysis, allowing sellers to monitor marketplace trends effortlessly.
Tracks new and removed products, helping sellers identify emerging opportunities.
Allows you to discover what products your competitors are selling that you're not and expand your offerings.
Monitors competitor pricing, ensuring sellers can adjust their prices competitively to maximize profit margins.
Google Sheets Export
The Save to Google Sheets feature allows sellers to seamlessly transfer product research data for further analysis and collaboration. While conducting product research online, sellers often need to store results to evaluate them later or share them with employees and team members.
With Seller Assistant’s one-click Google Sheets export, sellers can instantly save research data and use powerful filters to analyze specific metrics efficiently.
Key features of Google Sheets export
One-click export of product research data to Google Sheets, streamlining data management.
Over 100 product characteristics available for export, allowing for customized analysis.
Seamless Google Sheets integration, accessible after setup in Seller Assistant’s Personal Account.
Direct export from the Amazon product page or Side Panel View, using the Save button for convenience.
Facilitates efficient data organization and sharing, allowing users to apply filters and pinpoint key insights.
Virtual Assistant Account
Virtual Assistant Account is a secure and efficient solution that enables Amazon sellers to manage their lead-sourcing teams while protecting sensitive account information.
With this feature, sellers can invite virtual assistants, employees, or other team members to perform essential tasks such as lead sourcing and checking Amazon product and brand restrictions – without granting access to their Amazon Seller Central account.
Key features of Virtual Assistant Account
Secure restriction checks without Seller Central access
Employees and virtual assistants can safely check product and brand restrictions without requiring Seller Central login credentials. When sellers outsource product research, teams often need access to Seller Central to verify seller eligibility, product restrictions, and deal compliance – this feature eliminates that risk.
Built-in Restriction Checker
Includes the Restriction Checker tool, which uses visual icons to indicate:
Green lock: Ungated products, sellable without approval.
Red lock: Restricted items requiring ungating.
Red lock with exclamation mark: Products that cannot be sold on the account.
These indicators appear on Amazon product pages, search results, and supplier websites, ensuring easy identification.
Bulk Restriction Checker
Allows virtual assistants to analyze restrictions for up to 20,000 ASINs at once, significantly reducing research time and minimizing the risk of sourcing restricted products.
Free VPN access for Virtual Assistants
Enables team members to bypass geo-restrictions and access blocked supplier websites, improving flexibility in product sourcing without paying for multiple VPN accounts.
Simplified team management
Sellers can invite team members through the Seller Assistant Personal account, granting them secure access to necessary tools without sharing account credentials.
Enhanced productivity and efficiency
Combines restriction-checking tools and secure remote access features into a single, streamlined solution to boost efficiency for lead-sourcing teams.
Benefits of Seller Assistant
Seller Assistant is a comprehensive product-sourcing solution that helps Amazon sellers streamline research, save time, and boost profitability.
It integrates automated tools, product research extensions, and team collaboration features, making it easier to identify high-margin, low-risk deals for both bulk and individual leads. The platform also includes a built-in VPN and one-click Google Sheets integration, ensuring efficient, secure, and flexible product sourcing.
All-in-one product sourcing platform
Seller Assistant combines a wide range of essential tools for Amazon sellers, including Price List Analyzer, Brand Analyzer, Seller Spy, Bulk Restriction Checker. Along with Seller Assistant Extension, IP Alert, and a built-in VPN, these tools provide everything needed to identify profitable, low-risk opportunities efficiently.
Effortless, in-depth product research
Seller Assistant Extension displays key product data directly on Amazon search pages, product pages, supplier websites, and your Amazon competitor storefronts. Its user-friendly dashboard allows sellers to quickly evaluate profitability, risks, and resale suitability. Bulk sourcing data is presented in a visually simple format, making it easy to identify high-margin deals.
Automated wholesale list scanning
The Price List Analyzer automates bulk wholesale list analysis, identifying high-margin opportunities and potential risks. It enriches product data with detailed metrics and allows sellers to apply advanced filters for better results and faster decision-making.
Comprehensive brand analysis
Brand Analyzer accelerates brand research by providing insights into key metrics, such as monthly revenue, Amazon in-stock rates, competition levels, and brand popularity. This automation helps sellers quickly determine whether a brand is worth investing in.
Advanced competitor analysis
With Seller Spy, sellers can track competitor activity, including new and removed products, pricing changes, and emerging leads. By analyzing this data, sellers can identify best-selling competitor products and add similar items to their store, expanding their offerings and maintaining competitive pricing.
4 widgets for efficient deal sourcing
Seller Assistant provides four powerful widgets that optimize different stages of product sourcing:
Quick View – Filter out unsuitable or risky deals directly on Amazon search pages.
Product View – Conduct in-depth product research on Amazon product pages.
Side Panel View – Compare supplier and Amazon data side by side, including sales history and profitability.
Storefront Widget – Analyze competitor storefronts to find profitable products and expand inventory.
Proactive IP risk alerts
Seller Assistant’s proprietary IP Alert database helps sellers avoid products with intellectual property violations or Amazon policy issues. With details on violation type and filing date, sellers can steer clear of high-risk products and protect their accounts.
Instant restriction and eligibility checks
The Restriction Checker and Bulk Restriction Checker help sellers determine whether products or brands have selling restrictions on Amazon. The tool also provides quick redirection links for sellers to request approval when necessary.
Risk management with alerts and flags
Potential risks such as fragility, meltability, and hazmat classification are clearly flagged with icons. These alerts appear on Amazon product pages, in Side Panel View, and in your Amazon competitor storefronts, helping factor in additional costs or compliance requirements before making decisions.
Comprehensive profitability analysis
The FBM & FBA Profit Calculator provides a detailed breakdown of all costs, including profit, ROI, and margin calculations, Amazon fees, logistics expenses, and taxes (sales tax or VAT).
This enables sellers to identify the most profitable products and set competitive prices with confidence.
Integrated VPN for Amazon sellers
The built-in VPN allows sellers to bypass geo-restrictions and access blocked supplier websites securely. This eliminates the need for external VPN services and enhances privacy during product research.
Secure and seamless teamwork
The Virtual Assistant Account lets sellers delegate research tasks to team members without compromising account security. Key features include:
Built-in VPN access
Restriction-checking tools
Secure access management
These tools enhance productivity and collaboration, making Seller Assistant a valuable solution for teams.