Seller Assistant is a complete sourcing workflow platform that helps you manage your entire Amazon wholesale business. It brings together more than 10 tools into one easy system. You can find profitable products faster, research in bulk, and use smart Chrome extensions – all in one place. It helps you organize supplier and prep center databases, find deals, and create purchase orders without switching between different tools.
Seller Assistant combines:
Research and sourcing toolkit:
Wholesale workflow tools:
Built-in browser extensions:
Advanced product intelligence features:
Seller Assistant is your all-in-one solution for managing Amazon wholesale, online arbitrage, dropshipping, and agency operations – all without spreadsheets or tab clutter.
It helps sellers analyze price lists in bulk, check restrictions at scale, and uncover profitable brands and products. You can also find suppliers instantly using Sourcing AI, and connect your workflows to external tools through the SA API.
The platform makes wholesale operations easier by saving your supplier and warehouse data, automating purchase order creation, and organizing everything in smart databases.
For product research, Seller Assistant browser extensions give you real-time data directly on Amazon and supplier websites. You can instantly check profitability, IP risks, and competition without switching tabs. A built-in VPN helps when researching global markets.
Finally, Seller Assistant supports your team by enabling secure and smooth collaboration.
Seller Assistant: Key Tools
Price List Analyzer
Price List Analyzer is a bulk Amazon wholesale price list scanner that automates the research of wholesale lists, helping sellers identify the most profitable deals to sell on Amazon.
This tool is particularly valuable for Amazon wholesale and online arbitrage sellers, as well as dropshippers, as it streamlines bulk product research and simplifies the process of selecting high-margin leads:
Wholesale sellers can use this tool to automate scanning wholesale price lists from suppliers, identifying low-risk, high-profit opportunities with strong sales potential.
Online arbitrage sellers and dropshippers can parse supplier websites and automatically analyze products to uncover profitable leads efficiently.
Key features of Price List Analyzer
Automatically matches supplier products to Amazon, calculates profitability, and provides key performance metrics.
Detects high-margin leads with detailed insights into profit, ROI, margin, sales velocity, and potential sales volume, saving hours of manual research.
Enhances wholesale product sourcing tables by enriching them with all essential metrics for selecting optimal Amazon deals.
Automatically detects potential product issues and alerts sellers to key risk factors, including:
Heavy and bulky, HazMat, meltable, fragile products, and items with IP complaints, variations, or bundles.
Warning flags such as "No FBA Fees", "No Buy Box Price", "No COGs", "ASIN Not Found", "Set or Bundle", "Approval Required", "Too Low FBA ROI", and "Too High FBA ROI".
Filters by performance, profitability, risks, or any other product metric of your choice. Saves custom table layouts and filter settings.
Product Likes and Dislikes, shortlist to create purchase orders directly from the analyzed table and export.
Bulk Restriction Checker
Bulk Restriction Checker is a powerful tool that allows Amazon sellers to check product and brand restrictions and verify selling eligibility for up to 20,000 products at once.
This tool automatically identifies restricted products, categories, and brands, flagging those that require Amazon's approval or that sellers are not allowed to list due to insufficient sales history, performance metrics, or other account-related restrictions.
To use the tool, simply upload a file with ASINs and download a report detailing any restrictions and your eligibility to sell each product.
In the report:
Eligible
Indicates products you can sell without prior approval.Approval required
Marks gated products, meaning you need to apply for ungating before selling.Not eligible
Indicates products you cannot sell, requiring you to choose an alternative.
Key features of Bulk Restriction Checker
Shows products you are eligible to sell
"Eligible" marks products you can sell on Amazon without prior approval.Identifies products you are not eligible to sell
"Not_eligible" highlights products you can't sell on your Amazon seller account. This means you must choose another product.Provides restriction check
"Approval_required" marks gated products. This means you must apply to ungate them before selling or choose another product.Approval link
Link to apply for approval on Amazon
Sourcing AI
Sourcing AI is a built-in tool inside Seller Assistant that helps Amazon sellers instantly find reliable U.S.-based suppliers. Just enter a product title, ASIN, or UPC – along with your target cost – and the AI finds up to 10 supplier offers from trusted wholesale or retail sources. No need to search manually – Sourcing AI handles the work for you.
Key features of Sourcing AI
Finds accurate supplier offers using ASIN, UPC, EAN, brand name, model number, or part number.
Filters out Alibaba, eBay, Temu, and other non-U.S. or unverified sources to ensure trustworthy matches.
Only displays supplier options that are within your maximum cost of goods (COG), helping you protect your margins upfront.
Shows up to 10 matching offers with product links, prices, SKUs, MOQs, and whether it's an Exact or Likely match.
Each result is clearly marked as an "Exact Match" or "Likely Match", so you know when to double-check product details.
Identifies listings that might be multipacks or bundles, helping prevent quantity-related mistakes.
Run sourcing searches from Amazon product pages, search results, Storefront Widget, or Side Panel View – no switching tabs.
Brand Analyzer
Brand Analyzer is an Amazon brand research tool designed to help sellers identify profitable brands. Since selecting the right brand is the first step in effective product research, this tool automates the process, helping sellers determine whether a brand meets their revenue targets and selling criteria – and whether it's worth reselling on Amazon.
Simply enter a brand name, and Brand Analyzer will generate all necessary data to assess resale potential. Additionally, users can download a detailed brand report covering all its products and metrics.
Key features of Brand Analyzer
Determines whether a brand is worth engaging as a supplier.
Estimates potential monthly revenue by calculating the total sales volume generated by the brand's products.
Provides insights into Amazon's Buy Box share, indicating competition levels for the brand's products.
Displays the average FBA seller count per product, helping sellers evaluate competition and profit potential.
Lists the total number of products a brand offers, providing a snapshot of its market presence.
Analyzes customer satisfaction by assessing total reviews and average product ratings.
Displays the average Buy Box price for the brand's products, aiding in competitive pricing strategies.
Lists average FBA fees, allowing sellers to accurately calculate costs before making purchasing decisions.
Offers a comprehensive overview of key metrics, including revenue, in-stock rates, competition, pricing trends, and customer feedback.
Seller Spy
Seller Spy is Seller Assistant's competitor analysis tool, designed to track competitor activity and help sellers stay ahead in the marketplace. It enables users to identify new brands and products competitors have started or stopped selling and analyze how they adjust their pricing strategies.
By leveraging Seller Spy insights, sellers can add profitable products to their own Amazon store and make informed pricing decisions to stay competitive.
Key features of Seller Spy
Automates competitor analysis, allowing sellers to monitor marketplace trends effortlessly.
Tracks new and removed products, helping sellers identify emerging opportunities.
Allows you to discover what products your competitors are selling that you're not and expand your offerings.
Monitors competitor pricing, ensuring sellers can adjust their prices competitively to maximize profit margins.
Seller Assistant API
Seller Assistant API is a powerful tool that helps Amazon sellers automate data processing and simplify workflow management. Designed for wholesale sellers, dropshippers, and online arbitrage sellers working with bulk product data, it connects Keepa and Amazon SP API into a single system – so you don't have to jump between tools.
With one API key, you can analyze profitability, track sales, check product restrictions, and evaluate eligibility – all without doing manual research.
Whether you're scanning price lists or building a large catalog, Seller Assistant API gives you fast, reliable insights to make better decisions and scale your business with confidence.
Key features of SA API
Match supplier items to Amazon listings using ASINs, titles, brands, UPC/EAN/GTIN, categories, or manufacturer details.
Use BSR, rank, and sales history to estimate monthly sales, revenue, and demand trends.
Compare supplier cost to Amazon pricing. Automatically calculate ROI, margin, and profit per unit for both FBA and FBM.
Get detailed cost insights – including FBA/FBM fees, referral, storage, shipping, prep, labeling, and packaging – to see true landed costs.
Instantly check if an item is restricted, gated, or flagged for HazMat, IP complaints, bundles, meltables, oversize, and more.
Analyze size, weight, volume, and units per package to estimate storage, prep, and shipping costs accurately.
Track FBA/FBM seller counts, Buy Box dynamics, and access 30–365 days of Keepa-powered price history to evaluate pricing stability.
Convert ASINs to UPCs/EANs, auto-refresh product data, and connect directly to tools like Google Sheets, Airtable, Zapier, or custom systems.
Wholesale workflow tools
Suppliers Database
Suppliers Database is Seller Assistant's central hub for storing and managing all supplier information in one place. It keeps supplier data organized, accurate, and integrated across your workflow.
With Suppliers Database, sellers can create detailed supplier profiles, track application progress, and link suppliers directly to prep centers or warehouses. It works seamlessly with other Seller Assistant tools, so supplier data flows automatically into price list analysis and purchase orders – eliminating manual re-entry and ensuring consistency.
Key features of Suppliers Database
Build supplier profiles with names, websites, contacts, warehouses, currencies, and assigned team members.
Search and filter suppliers by name, website, address, relationship status, or linked warehouse.
Track application status with labels such as New, Contacted, Negotiation, Approved, or Rejected.
Automate PO routing by linking suppliers to default prep centers or warehouses.
Keep data updated by editing, updating, or deleting profiles while staying synced across all modules.
Access supplier details instantly from tools like Price List Analyzer or Purchase Orders without retyping.
Warehouses Database
Warehouses Database is Seller Assistant's central system for storing and managing all prep center and warehouse information. By keeping all warehouse details in one connected database, Seller Assistant ensures order routing is accurate, consistent, and free of errors.
With Warehouses Database, sellers can assign default prep centers or warehouses to suppliers, so routing happens automatically during price list analysis or purchase order creation. Shipping details are pre-filled and synced across Seller Assistant tools, saving time and preventing costly mistakes.
Key features of Warehouses Database
Store warehouse details including shipping addresses, contacts, and status, all in one place.
Link suppliers to default warehouses for automatic routing during sourcing and order creation.
Sync data across workflows so warehouse details flow into price lists, purchase orders, and profitability calculations automatically.
Purchase Orders Module
Purchase Orders Module is Seller Assistant's tool for creating, managing, and tracking wholesale orders in one organized process. A connected PO system removes unnecessary back-and-forth, keeps procurement consistent, and ensures accuracy from the start.
With Purchase Orders Module, sellers can generate POs directly from shortlisted products in Price List Analyzer or add items manually. Supplier and warehouse details are automatically pulled from your saved databases, while you can adjust quantities, costs, shipping, and taxes before finalizing. Each PO is tracked through every stage, giving full visibility and enabling smooth team collaboration.
Key features of Purchase Orders Module
Create POs in one click from Price List Analyzer shortlists, or add products manually.
Auto-fill supplier and warehouse details from linked databases to avoid mistakes.
Edit key details such as quantities, COGs, shipping fees, and taxes before sending.
Search and add products by ASIN, UPC/EAN, title, or brand – with missing data pulled from Keepa if needed.
Export POs as PDF or XLSX files for quick sharing with suppliers.
Track PO status across stages (Draft, Sent, Completed, Canceled) and collaborate in real time.
Prevent errors with built-in validation checks that flag incomplete or incorrect orders.
Built-in Browser Extensions
Seller Assistant Browser Extension
Seller Assistant Browser Extension is a robust product-sourcing tool designed to help Amazon sellers quickly identify profitable deals. With an intuitive dashboard, it displays crucial product data directly on Amazon product and search pages, supplier websites, and competitor storefronts. This extension streamlines in-depth product research, allowing sellers to evaluate resale potential, profitability, and hidden risks efficiently.
Key features of Seller Assistant Extension
Product Page View
Displays essential product data, including ASIN, UPC/EAN, category, dimensions, and size tiers.
Provides insights into Best Seller Rank (BSR), monthly sales volume (BSR drops), and sales velocity (Rank).
Helps assess competition by showing FBA and FBM seller offer counts.
Shows product risks and alerts: IP complaints with types and dates, restricted products, hazmat, generic brands, heavy and bulky, meltable, fragile, adult flags, and competition with Amazon as a Buy Box seller.
Enables rapid product research by estimating potential sales (BSR), competition (FBA and FBM seller count, Amazon in Buy Box), IP alerts, and restrictions.
Allows users to quickly review key product data on Amazon search pages to determine product viability.
Enables on-the-spot deal analysis without leaving supplier websites.
Finds exact matches for supplier products on Amazon for enhanced sourcing.
Compares products side-by-side, estimating sales potential, velocity, profitability, and risks.
Provides competitive insights into FBA/FBM sellers, Amazon offers, Buy Box eligibility, and product alerts directly on supplier websites.
Allows product search via title or selected text on any website through the context menu.
Lets you calculate product profit, ROI, margin, Amazon fees, and other costs.
Offers competitor insights, enabling quick storefront analysis to find high-demand, low-competition products.
Summarizes competitor storefronts, highlighting categories, brands, product offerings, review counts, and ratings.
Provides performance metrics, risk analysis, and pricing data for competitor products.
Identifies popular competitor products and expansion opportunities.
Estimates potential monthly sales based on BSR.
Calculates the potential revenue you could (multiple of the estimated sales by the product's selling price).
Predicts how many units you can sell if you join an existing listing.
Provides insights into competitor inventory levels.
Product price data
Shows product price on Amazon (typically, the BuyBox price). If there's no BuyBox price, the extension uses the minimum price including delivery.
Indicates minimum FBA and FBM offer prices
Highlights price trend (up or down) by the arrow next to the price figure: if the arrow is green, then the price goes up, and if it's red, it goes down.
Displays current Buy Box price compared to 90-day Buy Box in %. Clicking the "i" (information) button opens the dropdown with price adjustments in %: the current Buy Box price, 90-day average Buy Box price, and minimum FBA and FBM prices + 2%, 5%, and 10%.
Estimates profitability (profit, ROI, margin)
Calculates Amazon fees separately for FBA and FBM.
Includes logistics costs and sales tax considerations.
Supports different VAT schemes for international sellers.
Identifies restricted products and brands.
Uses a green open lock to indicate sellable products and a red closed lock for gated items.
Flags Amazon products and brands with intellectual property issues and Amazon policy violations.
Details the type of Amazon policy violation to help sellers avoid policy risks.
Displays product alerts, including:
Amazon as a product seller
Informs that Amazon is a seller of the product; indicates it's difficult to compete and get the BuyBox (Red "A" icon)Heavy and bulky flag
Marks if the product is considered heavy and bulky by Amazon (Red box icon)HazMat flag
Indicates if the product is classified as hazardous material (Red hazmat icon)Meltable flag
Alerts for products that can melt in certain conditions (Red drop icon)Fragile flag
Marks fragile products requiring special handling (Red glass icon)Variation flag
Denotes if the product has multiple variations (Red variation icon)Adult flag
Marks adult products requiring special packaging (Red 18+ icon)Generic brands flag
Indicates generic brands you can't add your offers to the listing (Red GB icon)
Lists all product offers with key data, including Buy Box win probability based on each seller's share.
Identifies all product variations and highlights the best-selling ones by analyzing their rating distribution.
Lookup Links
Enables quick product supplier searches using title, model, and UPC on Google, eBay, Alibaba, Walmart, and other marketplaces.
Allows users to add custom notes to products, track ideas, likes, and dislikes.
Enables supplier link storage and team collaboration by sharing product information.
Extracts Amazon ASINs and key data from search pages, product pages, and storefronts.
Allows exporting ASIN data to Excel with a simple click of the "Download ASINs" button.
Keepa chart integration
Provides access to Keepa charts for sales history analysis.
Google Sheets Export
The Save to Google Sheets feature allows sellers to seamlessly transfer product research data for further analysis and collaboration. While conducting product research online, sellers often need to store results to evaluate them later or share them with employees and team members.
With Seller Assistant's one-click Google Sheets export, sellers can instantly save research data and use powerful filters to analyze specific metrics efficiently.
Key features of Google Sheets export
One-click export of product research data to Google Sheets, streamlining data management.
Over 100 product characteristics available for export, allowing for customized analysis.
Seamless Google Sheets integration, accessible after setup in Seller Assistant’s Personal Account.
Direct export from the Amazon product page or Side Panel View, using the Save button for convenience.
Facilitates efficient data organization and sharing, allowing users to apply filters and pinpoint key insights.
Virtual Assistant Account
Virtual Assistant Account is a secure and efficient solution that enables Amazon sellers to manage their lead-sourcing teams while protecting sensitive account information.
With this feature, sellers can invite virtual assistants, employees, or other team members to perform essential tasks such as lead sourcing and checking Amazon product and brand restrictions – without granting access to their Amazon Seller Central account.
Key features of Virtual Assistant Account
Secure restriction checks without Seller Central access
Employees and virtual assistants can safely check product and brand restrictions without requiring Seller Central login credentials. When sellers outsource product research, teams often need access to Seller Central to verify seller eligibility, product restrictions, and deal compliance – this feature eliminates that risk.Built-in Restriction Checker
Includes the Restriction Checker tool, which uses visual icons to indicate:
Green lock – Ungated products, sellable without approval.
Red lock – Restricted items requiring ungating.
Red lock with exclamation mark – Products that cannot be sold on the account.
These indicators appear on Amazon product pages, search results, and supplier websites, ensuring easy identification.
Bulk Restriction Checker
Allows virtual assistants to analyze restrictions for up to 20,000 ASINs at once, significantly reducing research time and minimizing the risk of sourcing restricted products.Free VPN access for Virtual Assistants
Enables team members to bypass geo-restrictions and access blocked supplier websites, improving flexibility in product sourcing without paying for multiple VPN accounts.Simplified team management
Sellers can invite team members through the Seller Assistant Personal account, granting them secure access to necessary tools without sharing account credentials.Enhanced productivity and efficiency
Combines restriction-checking tools and secure remote access features into a single, streamlined solution to boost efficiency for lead-sourcing teams.
IP Alert Extension
Seller Assistant's IP Alert® Extension is a specialized tool designed to help Amazon sellers identify and avoid products and brands with intellectual property (IP) issues. Backed by Seller Assistant's exclusive Amazon policy violation database, this tool provides real-time updates on the type and date of each violation, ensuring sellers steer clear of high-risk products.
Key features of IP Alert Extension
Visible warnings
The IP Alert icon appears across various views, including Amazon product pages in Seller Assistant, Quick View on search pages, and Side Panel View on supplier websites.Instant violation detection
Products flagged for IP complaints or other Amazon policy violations are marked with a red triangle icon with an exclamation mark.Detailed insights
Hovering over the warning icon reveals specific violation details, including the type of issue and the date detected in Seller Assistant's database.
VPN Extension by Seller Assistant
VPN by Seller Assistant is a Chrome extension designed specifically for Amazon sellers, offering secure and unrestricted access to all online resources, including websites, suppliers, and retailers, without restrictions or blocks.
Unlike third-party VPNs, Seller Assistant's VPN is fully integrated into its product-sourcing ecosystem, enabling sellers to perform advanced product research, bypass geo-restrictions, and enhance privacy – all without additional costs or installations.
VPN Extension features
Bypass geo-restrictions
Access any supplier website from any location, allowing unrestricted research on products and pricing across different regions.Global IP switching
Easily change your IP address to any country from a list of global locations to explore localized pricing and market conditions.Proxy bypass for Seller Central
Some sellers experience access issues with Seller Central when frequently changing their IP address. Seller Assistant’s proxy bypass feature ensures uninterrupted access while using an active proxy.Team access management
Save on VPN costs with built-in team access. When team members (employees or virtual assistants) are invited to Seller Assistant, they receive free VPN access without needing separate VPN accounts. Each member has a secure login, eliminating the need to share sensitive passwords.WebRTC leak protection
Prevents real IP exposure during WebRTC-based activities such as video calls and file sharing, ensuring complete online privacy.
Benefits of Seller Assistant
Workflow-first automation for wholesale sellers
Forget scattered spreadsheets and endless manual outreach. Seller Assistant organizes your entire workflow – from finding brands to routing orders – so every SKU is tracked with fewer mistakes and less repetitive work.
Scan and analyze price lists in minutes
Price List Analyzer bulk-matches supplier SKUs to Amazon listings using 70+ product metrics. Instantly filter by ROI, restrictions, and risks to turn raw spreadsheets into actionable shortlists.
Target the right brands and suppliers
Use data-driven tools like Brand Analyzer, Sourcing AI, SA Extension/Storefront Widget, and Seller Spy to identify brands with strong demand, large catalogs, and solid margins. Then, zero in on distributors with real resale potential.
Centralize your sourcing and routing data
Supplier, Product, and Warehouse Databases connect into one workflow. Terms, tags, and routing rules sync automatically across tools, keeping sourcing, prep, and purchase orders consistent and error-free.
Create purchase orders in one click
Generate structured purchase orders directly from shortlisted products. Supplier info, costs, and warehouse details are auto-filled from saved data, making both new and repeat orders fast and accurate.
Research products directly on Amazon
Seller Assistant Extension overlays key insights on Amazon product and search pages, competitor storefronts, and supplier sites. Check profitability, restrictions, competition, and sales history in real time to validate deals with confidence.
Built-in risk checks and profitability tools
Stay compliant and profitable with tools like IP Alert, Bulk Restriction Checker, Alerts & Flags, and the FBM & FBA Profit Calculator.
Team collaboration, integrations, and secure access
Delegate safely with Virtual Assistant Accounts without sharing credentials. Export results to Google Sheets, or integrate with Zapier, Make, or Airtable to keep data flowing. A built-in VPN ensures secure, geo-unlocked access for global product and supplier research.