Seller Assistant in Side Panel displays the most important information about the product in the Side panel, such as title, brand, ASIN, category and BSR, alerts, number of sellers, BEP (break-even point), estimate sales and FBA calculator.
Note
Side Panel can be used in Chrome and Edge browsers but it's unavailable for Firefox
The display of Seller Assistant in Side Panel on Amazon search page:
The display of Seller Assistant in Side Panel on supplier's website:
Where to access Seller Assistant in Side Panel
You can access the Side Panel from the extension on Amazon Product Page:
As well as from Quick View widget:
As well as from navigation bar in your Chrome browser, by clicking Seller Assistant icon in navigation bar. Also you can access Side Panel View by highlighting text and choosing Seller Assistant in context menu on any website:
Side Panel View appears and shows you a match for the product you selected from Amazon inventory.
After this, you can click on the image of any product in the search results and detailed information about the product and a calculator will open to you. You can calculate your profit while on the supplier's website!
Information in Side Panel
There are still a lot of information available in Side panel view:
Product Details:
Product image
Product title
Search in Google button
Search in Google Shopping button
Open product on Amazon page button
Add to/Open in Product database button
Notes
Tags
Notes and tags in the Seller Assistant Side panel are linked to notes and tags in the Price List Analyzer tool and Product Database for easy working with products. Leave a note or tag in the Side Panel and it will immediately appear in the product if it is on your lists or if you analyze or add it later. This status will appear in Analyzed Products in personal account. Tags also appear on products in Repricer.
ASIN
Brand
UPC/EAN
Size
You can change the size, and the profit will be recalculated automatically.
Quick info:
Notification such as hazmat, meltable, fragile, oversize, GB (Generic Brand), adult, sold by Amazon, IP warning.
Like and Dislike
Buttons to mark an product as liked or disliked. This status will automatically be reflected in the Price List Analyzer and Product Database. The system remembers your action and applies it whenever the same ASIN appears in other price lists or in the extension again. Also this status will appear in Analyzed Products in personal account.Restriction checker (lock icon)
Number of sellers
FBA/FBM sellers who sell product in the new condition. If Amazon sells the product in the new condition you will see it in FBA count.BSR
Best Sellers Rank is the ranking of a product in a specific category.Category
Est. sales
Potential sales of this product. Calculated by sales rank. May vary from actual sales data.
Max COG
The maximum cost of goods for FBA at which profit = 0, after Amazon fees, taxes, and logistics costs.
FBA calculation:
Price
COG (Cost of Goods)
You can add a supplier offer from the COG field, change the COG for it, and go to the supplier page.Profit
ROI (Return on Investment)
Offers
You can change BuyBox percentage for 30, 90, 180 days.
Profit Calculator for FBA/FBM:
Price
You can chose from BuyBox, Average BB, Min FBM, and Min FBA
Profit Calculator icon (for EU marketplaces)
You can apply VAT here
Info icon
You can view different price options with percentage-based adjustments.COG (Cost of Goods)
You can add a supplier offer from the COG field, change the COG for it, and go to the supplier page. If the offer is priced per case, the field shows the price of one unit: the case price divided by the Case Quantity.Package Quantity
The number of product items in the Amazon package or set. By default, it is 1. You can adjust this value, and the value you set is saved.
COG and Sales Tax are multiplied by the package quantity, so a change in Package Quantity changes Profit, ROI, and Margin. The detailed calculation shows them as COG * PQ and Sales Tax * PQ.
Profit
You can see all calculation in the drop-down menu.ROI (Return on Investment)
Margin
The difference between the selling price and cost of goods, showing profit.
Logistics:
Shipping
Prep
Costs for preparation, labeling, packaging
Sales Tax
You can set tax rate in calculation.Additional Expenses – extra costs per item:
Misc Fee Rate
Percentage of COGMisc Fee
Fixed amount
Total Fees – the total amount of Amazon commissions:
Season – a drop-down menu that selects which fee rates are used:
Auto (by date) – follows today's date
Standard – the rates for Jan 15 – Oct 14
Peak (Q4) – the rates for Oct 15 – Jan 14
This is the same setting as in Extension Settings – changing it in one place changes it everywhere.
Referral Fee
Amazon Referral Fee. The drop-down menu allows you to disable or enable VAT on fees.
Digital Service Fee
Charge introduced by Amazon to offset costs related to Digital Services Tax (DST).FBA Fee
FBA Commission. In the US, Germany and the UK, a peak label appears next to it when the peak rates (Oct 15 – Jan 14) are applied.Inbound Placement Fee
Inbound placement service fee. The drop-down menu allows you to select Optimized shipment splits, Minimal shipment splits or Partial shipment splits (if available).
Storage Fees – the cost of monthly storage of goods in Amazon warehouses. Available for the USA only. When manually changing the size and weight of an FBA product, the cost is recalculated by the extension.
The drop-down menu sets the number of months, from 1 to 12, used in the calculation. It is the same setting as Storage Fee period in Extension Settings. A label Q4 appears when the peak storage rates are applied.
Extension Settings
Link to open Extension Settings in your personal account.
Variations:
Variation list
If the product has variations you can download all variations in one file.Parent ASIN
Supplier offers
You can add and manage supplier offers in this section. The default offer will be entered in the COG field. To add a new offer, click the plus sign and fill in the details:
Supplier
Product Link
COG
Price Type
Each – COG is the price of one unit. It is the default
Case – COG is the price of a whole case
Case Quantity – appears for the Case price type and is required. Enter the number of units in one case. The price of one unit is shown under COG.
Identifier
SKU
If you enter a website that does not match any of your suppliers, the supplier is marked New. It is created together with the offer when you save, and its name is taken from the website domain.
Actions:
You can add the product to the Purchase Order of the currently selected supplier. If no supplier offers exist, a supplier selection modal opens first where you can select an existing supplier or create a new one. Fill in the provided fields. Next to COG, select the Price Type: Each or Case. For Case, enter the required Case Quantity. You have two buttons to confirm:
Add and continue – stay on the current page
Add and open order – open the Purchase Order in a new browser window
You can export all information about product in google sheet.
Keepa Graph:
Charts – the history of the product's price, BSR, offers, and reviews. The same chart is shown on the Amazon product page.
Legend – turn the BSR, AMZ, FBA, FBM, BuyBox, Offers, and Reviews lines on or off.
Date range – select All time, or the last 365, 180, 90, 30, 14, or 7 days.
Settings and Links in Side Panel
– the link to Seller Assistant Personal Account
– the link to News Center in Seller Assistant
– the link to Help Center in Seller Assistant
– Side Panel Settings:
Enable or disable appearance of the extension on the next Amazon pages:
Search Pages (Quick View)
Storefront view (Widget)
Configure the display of sections in the Side Panel
You can move them as you like for your workExtension Settings
Link to open Extension Settings in your personal account
– link to the page where you can Leave Feedback about Seller Assistant
To find out more about Seller Assistant on Amazon product pages read this article.