Seller Assistant in Side Panel displays the most important information about the product in the Side panel, such as title, brand, ASIN, category and BSR, alerts, number of sellers, BEP (break-even point), estimate sales and FBA calculator.
Note
Side Panel can be used in Chrome and Edge browsers but it's unavailable for Firefox
The display of Seller Assistant in Side Panel on Amazon search page:
The display of Seller Assistant in Side Panel on supplier's website:
Where to access Seller Assistant in Side Panel
You can access the Side Panel from the extension on Amazon Product Page:
As well as from Quick View widget:
As well as from navigation bar in your Chrome browser, by clicking Seller Assistant icon in navigation bar:
Also you can access Side Panel View by highlighting text and choosing Seller Assistant in context menu on any website:
Side Panel View appears and shows you a match for the product you selected from Amazon inventory.
After this, you can click on the image of any product in the search results and detailed information about the product and a calculator will open to you. You can calculate your profit while on the supplier's website!
Information in Side Panel
There are still a lot of information available in Side panel view:
Product Details:
Product image
Product title
Search in Google button
Search in Google Shopping button
Open product on Amazon page button
Add to / Open in Product database button
ASIN
Amazon Standard Identification Number is a unique identifier for an item in the Amazon catalogBrand
UPC/EAN
Size
Quick info:
Notification such as hazmat, meltable, fragile, oversize, GB (Generic Brand), adult, sold by Amazon, IP warning.
Like and Dislike
Buttons to mark an product as liked or disliked. This status will automatically be reflected in the Price List Analyzer. The system remembers your action and applies it whenever the same ASIN appears in other price lists or in the extension again. Also this status will appear in Analyzed Products in personal account.Restriction checker (lock icon)
Number of sellers
FBA/FBM sellers who sell product in the new condition. If Amazon sells the product in the new condition you will see it in FBA count.BSR
Best Sellers Rank is the ranking of a product in a specific category.Category
Est. sales
Potential sales of this product. Calculated by sales rank. May vary from actual sales data.
Max COG
The maximum cost of goods for FBA at which profit = 0, after Amazon fees, taxes, and logistics costs.
FBA calculation:
Price
COG (Cost of Goods)
You can add a supplier offer from the COG field, change the COG for it, and go to the supplier page.Profit
ROI (Return on Investment)
Offers
You can change BuyBox percentage for 30, 90, 180 days.
Profit Calculator for FBA/FBM:
Price
You can chose from BuyBox, Average BB, Min FBM, and Min FBA
Profit Calculator icon (for EU marketplaces)
You can apply VAT hereInfo icon
You can view different price options with percentage-based adjustments.COG (Cost of Goods)
You can add a supplier offer from the COG field, change the COG for it, and go to the supplier page.Package Quantity
The number of product items in package or set. Determined automatically from the product name.
Profit
You can see all calculation in the drop-down menu.ROI (Return on Investment)
Margin
The difference between the selling price and cost of goods, showing profit.
Logistics:
Shipping
Prep
Costs for preparation, labeling, packaging
Sales Tax
You can set tax rate in calculation.Additional Expenses – extra costs per item:
Misc Fee Rate
Percentage of COGMisc Fee
Fixed amount
Total Fees – the total amount of Amazon commissions:
Referral Fee
Amazon Referral Fee. The drop-down menu allows you to disable or enable VAT on fees.
FBA Fee
FBA Commission.Inbound Placement Fee
Inbound placement service fee. The drop-down menu allows you to select Optimized shipment splits, Minimal shipment splits or Partial shipment splits (if available).
Storage Fees
The cost of monthly storage of goods in Amazon warehouses. Available for the USA only. When manually changing the size and weight of an FBA product, the cost is recalculated by the extension.Digital Service Fee
Charge introduced by Amazon to offset costs related to Digital Services Tax (DST).
Extension Settings
Link to open Extension Settings in your personal account.
Variations:
Variation list
If the product has variations you can download all variations in one file.Parent ASIN
Supplier offers
You can add and manage supplier offers in this section. The default offer will be entered in the COG field. To add a new offer, click the plus sign and fill in the details:
Sourcing Details:
Source link
Note
Notes in the Seller Assistant extension on Amazon pages are linked to notes in the Price List Analyzer tool and Product Database for easy working with products. Leave a note in the Side Panel and it will immediately appear in the product if it is on your lists or if you analyze or add it later. Also this status will appear in Analyzed Products in personal account.
Save to Google Sheet
You can add all information about product in google sheet.
Settings and Links in Side Panel
– the link to Seller Assistant Personal Account
– the link to News Center in Seller Assistant
– the link to Help Center in Seller Assistant
– Side Panel Settings:
Enable or disable appearance of the extension on the next Amazon pages:
Search Pages (Quick View)
Storefront view (Widget)
Configure the display of sections in the Side Panel
You can move them as you like for your workExtension Settings
Link to open Extension Settings in your personal account
– link to the page where you can Leave Feedback about Seller Assistant
To find out more about Seller Assistant on Amazon product pages read this article.






















