Standard VAT rate 20%:
The standard rate of VAT in the UK is 20%. This means that if you sell the majority of products on Amazon then you need to charge 20% on top of your sales price.
For example, if a product is sold for £100 + VAT, then you must charge £120 (£100 + £20) to your customers.
In some cases, VAT can be reduced
No VAT Rate:
If your customers are outside of the EU and you are shipping products from within the UK then you do not need to charge VAT.
Non-Registered VAT Rate:
If a business has not registered for VAT, it will have no VAT number or requirement to include this on the invoice. While any business can choose to register for VAT, it's only compulsory if your business has an annual turnover of £85,000 or higher.