Why check products for BSR
Amazon best sellers rank (BSR) is a metric that shows how well a product sells compared to other products in the same category. Amazon assigns a BSR to every product that has been sold at least once.
The lowest BSR on Amazon indicates that the product currently sells the best in its category or subcategory. The better the product performs, the lower the BSR number is.
Ways to use BSR:
tracking sales performance
monitoring product standing against direct competitors
in a product, research to estimate the demand for a specific product, its sales frequency, and levels.
Since BSR is updated hourly, you need to estimate its fluctuations for 30, 90, and 180 days to understand its dynamics.
Checking product's BSR with Seller Assistant
Step 1. Log in to your Seller Assistant.
Step 2. Go to the Amazon Search page or Amazon Product page, and open the product you are interested in checking. The Seller Assistant extension will download the data and show the product's BSR.
Step 3. On the left-hand part of Seller Assistant's Product Information dashboard, you will see the BSR number. If BSR goes down, you'll see a green arrow pointing up; if it goes up, you'll see a red arrow pointing down.
BRS parameters displayed in Seller Assistant
BSR number
Average BSR for 30, 90, 180 days
Rank
Drops
Approximate number of product sales, calculated based on the BSR and category.
Note
On adult products, Seller Assistant does not show BSR because Amazon does not share information on this product group.
Grow sales and build your business with confidence.