What is Brand Analyzer in Seller Assistant? | Help Center

Brand Analyzer automates brand research and helps efficiently identify if the brand meets your revenue targets and other selling criteria.

How to use Brand Analyzer

Go to you personal Seller Assistant account and find Brand Analyzer in the Tools section.
Click the "Analyze brands" button, choose the preferred marketplace, and enter brand names in the text area – one brand per line (up to 1,000 at once). Click "Add brands".

Brands are processed concurrently, so you don't have to wait for one to finish before the next begins.
Note
If a brand was already analyzed within the last 30 days, its results are reused instantly instead of running the analysis again.
Brand Analyzer needs some time to finish the brand analysis. When the tool finishes the process you can open Brand details page to analyze data about the products and download result in the file. To open details, click on the brand name or the "View" button in additional actions.

Read more in the article about the Brand Details Page.
You can run a brand reanalysis from the list to update the data. To do this, click "Reanalyze" in the additional menu.
Also you can launch the AI Supplier Finder tool to search for a supplier by brand directly from the Brand Analyzer. To do this, click the "Find Supplier" button and the search will start immediately.

Brand Analyzer Table

In the overall list of analyzed brands, you can see the following information:

Brand name
Marketplace
Resale potential flag:
- – green is high
- – orange is medium
- – red is low
Notes – space where team members can leave comments, track updates, and view the full note history. Hovering the note icon shows the latest note; clicking opens the full history with edit and delete options.
Distribution:
- Via distributor – a wholesale distributor is among the top sellers – brand sells through distribution channels, accessible for resellers.
- Brand-direct – the brand runs its own storefront and is the top 3rd-party seller.
- 3rd-party seller – brand's Buy Box is held by independent resellers – open market.
- Sold by Amazon – Amazon holds the Buy Box for this brand. They compete directly – price pressure and restrictions are likely.
Estimated revenue – estimated total monthly revenue across all products in this brand
Active catalog – products with recent sales activity (BSR drops in last 90 days)
Average sellers – average number of sellers competing per product listing
Amazon BB rate – % of time Amazon holds the Buy Box per product. Lower = more opportunity for 3rd-party sellers
Average price – average selling price across all products in this brand
Products – total number of ASINs in this brand's catalog
FBA % – Percentage of products fulfilled by Amazon (FBA)
Rating – average customer rating across all products in this brand
Category
Unique sellers
Average FBA Fee
With sales
BSR drops – 30, 90, 365 days
Status

You can configure the fields displayed in the table by moving the columns or toggles. You can also adjust the width of the columns by dragging them with the mouse.

Also you can customize the sorting by the columns.

Brand Analyzer Integrations

You can analyze brands directly from where you work:

Launch the Brand Analyzer tool from the extension on Amazon Product Page, Search Page, or Storefront Page. To do this, click the "Analyze brand" button from the three dots menu next to the brand name. You will be redirected to the tool. Click the "Analyze brands" button in the prefilled window and the analysis will begin.
Analyze the brand from Price List Analyzer. Just click the "Analyze brand" button from three dots menu. You will be redirected to the Brand Analyzer. Click the "Analyze brands" button in the prefilled window and the analysis will begin.
Analyze the brand from Product Database in the same way.
Open the tool from the Seller Details Page in Seller Spy.
Also you can analyze the brand from Analyzed products page.