When a product has a red triangle icon and the High-Risk Product note, sellers in the Seller Assistant database have had Amazon account health issues with this product or its brand. Hover over the icon to see the list under Verified data.
The same list shows in the Seller Assistant extension and in IP-Alert by Seller Assistant. On the Free Plan you see only the icon, without the list.
How to read one warning
Each warning in the list has up to five lines:
Date and warning type, for example
2026-01-20: Other Policy Violation. The type is the Seller Assistant name for Amazon's category. See Warning types below.Amazon's category with a badge, for example
Positive Customer Experience ASIN.Triggered by [brand] on this ASIN or on another ASIN. "Another ASIN" means the warning was on a different product of the same brand.
Amazon's reason, shown exactly as Amazon wrote it.
Amazon's enforcement code, shown exactly as Amazon wrote it, for example
PCX: Other Risk Fred Enforcement.
A line that says [brand] Added upon IP owner request means the brand owner asked us to add the brand to our high-risk list.
Are separate dates separate warnings?
Yes. Each date is a separate record. Two dates can mean Amazon acted on the product twice, or that two different sellers got a warning.
The list shows up to the 10 newest warnings for the ASIN and up to the 10 newest for the brand.
Warning types
Warning type you see | Amazon's category | What it means |
Suspected Intellectual Property Violation | Automated Brand Protection | Amazon's own systems flagged the listing for possible misuse of a trademark, copyright or patent. It is not a complaint from the rights owner. The reason line names what was flagged, for example a copyright image, trademark, logo or patent. |
Received Intellectual Property Complaint | Intellectual Property | A brand or rights owner sent Amazon a complaint about the listing. |
Product Authenticity Customer Complaint | Product Authenticity | A buyer told Amazon the item may not be genuine. |
Product Condition Customer Complaint | Product Condition | A buyer said the item's condition didn't match the listing, for example a used item sold as new. |
Food and Product Safety Issue | Product Safety | Amazon recorded a food or product safety issue for the product. |
Listing Policy Violation | Listing Policy | The listing broke Amazon's listing rules. |
Restricted Product Policy Violation | Restricted Products | The product falls under Amazon's restricted products rules. |
Customer Product Reviews Policy Violation | Product Review Abuse | Amazon recorded a customer reviews policy issue, such as asking for or rewarding reviews. |
Other Policy Violation | Positive Customer Experience | A policy issue that doesn't fit the other types. Amazon doesn't say which policy in this category. |
Amazon's reason and enforcement codes
The reason and enforcement lines are Amazon's own codes. Seller Assistant shows them as Amazon wrote them and doesn't add a meaning, because Amazon doesn't publish one.
Codes seen in IP-Alert include:
Warning type | Amazon's code |
Other Policy Violation |
|
Suspected Intellectual Property Violation |
|
Suspected Intellectual Property Violation |
|
Suspected Intellectual Property Violation |
|
Suspected Intellectual Property Violation |
|
Suspected Intellectual Property Violation |
|
Suspected Intellectual Property Violation |
|
Suspected Intellectual Property Violation |
|
Suspected Intellectual Property Violation |
|
This list isn't complete. Amazon adds and changes codes.
If you get one of these warnings on your own account, open Seller Central, go to Performance > Account Health, and open the warning. Amazon explains what happened and what to do in the matching notice under Performance > Performance Notifications.
Before you source a product with warnings
Check that you can sell it with the Restriction Checker.
Read the product's recent reviews for complaints.
If the product has repeated warnings, start with a smaller first order.
Do it with AI
With Seller Assistant MCP (Business and higher), your AI agent can check whether you can sell a product before you buy it:
"Can I sell ASIN [ASIN] on amazon.com? Check the restriction for my account."
Setup and more prompts: What is Seller Assistant MCP Server? and Prompts for Seller Assistant MCP.