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How to Check Products for Generic Brand?

Generic Brand Alert in Seller Assistant

Updated today

Products without a clear brand name or logo are often marked as "Generic" or "Unknown". These listings could lead to issues with Amazon's regulations.

Checking with the Seller Assistant extension

Step 2. Go to the Amazon Search page or Amazon Product page, and open the product you are interested in checking.

Step 3. If in the right-hand corner of the Seller Assistant Top Navigation Panel you will see a GB icon, this means that the product is Generic.

Generic Brand in Seller Assistant

Moreover you are able to see if the product belong to "Generic" or "Unknown" brand in our Quick View feature.

​Checking with the Price List Analyzer tool

To perform a bulk check of products for GB flag, you can use the Price List Analyzer tool in your Seller Assistant cabinet.

Step 1. Upload a price list containing product codes and prices.

Step 2. Filter products by the presence of Generic flag.

For more information on how to use Price List Analyzer tool, read this article.


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