A strategy is a reusable set of pricing rules you can assign to any product. Each strategy has a pricing action, optional conditional rules and price limits. The Strategies page lists all your strategies; each card shows its pricing action, price adjustment, price limits, number of rules, and how many products use it.
Creating a strategy
Click "Create strategy" and start from a template or from a blank strategy. Templates:
Follow Buy Box – matches the Buy Box when you are losing it and holds your price when you are winning.
Match Buy Box – matches the Buy Box price exactly (safe, no undercutting).
Smart FBA – adapts to the competition: prices above FBM sellers, holds when Amazon is selling, and protects margin on low stock.
Protect Profit – follows the Buy Box but never sells below break-even + $1.00, using your cost data to calculate the floor.
Target 25% ROI – follows the Buy Box while keeping at least 25% ROI; skips repricing for SKUs without cost data.
Blank strategy – build from scratch.
Editing a strategy
A strategy has a name, description, color, and can be set as the team default.
Rules let a strategy behave differently in specific situations. Rules are evaluated top-to-bottom and the first match wins; drag to reorder and use "Add rule" to add more. Each rule has two parts:
When – one or more conditions, combined with AND or OR (use "Add condition" to add more). Available conditions:
Amazon is selling
BuyBox holder type
Competitors above
Competitors below
No competition
Stock below
Stock above
Time of day – a time range
Day of week
Always – applies every time
Day-of-week and time-of-day conditions follow the timezone shown next to them, so a single strategy can behave differently at set hours or on set days (for example, hold or raise prices overnight).
Then – choose what happens when the rule matches:
Hold price – keep the current price.
Override action – use a different action for this rule: pick the Action (Use strategy default, Follow Buy Box, Follow Lowest, or Amazon's suggested price), a price adjustment ($ or %), and optional Override limits (its own min price mode and min/max price, using the same Min price mode options listed under Price limits below).
Default action – applied when no rule matches or when there are no rules. Choose the Action (Follow Buy Box, Follow Lowest, or Amazon's suggested price (FOEP)) and a price adjustment as a fixed amount or a percentage; a live example shows the resulting price. To match the Buy Box, use Follow Buy Box with no adjustment; to beat it, use a small negative adjustment. Default action has two parts:
Price limits – set how the minimum price (floor) is calculated. Min price mode options:
Manual – a fixed amount you set
Min ROI % – the floor is the price that earns at least a chosen return on your total cost
Min margin % – the floor keeps at least a chosen profit margin
Target profit $ – the floor keeps at least a chosen profit in dollars
You also set a safety minimum price and a maximum price (the price never goes below the safety minimum, even in dynamic modes).
Advanced options – "If no cost data" – Skip repricing, Use manual min price, or No floor (reprice without a minimum) and a maximum change per reprice (a fixed amount or a percentage).
Assigning strategies
Assign a strategy to a product from the product's details (the ASIN strategy applies to all its SKUs) or to many products in bulk. Each strategy card shows its product count, and you can edit or delete a strategy from its menu.
One strategy is the team default, used by any product without its own strategy. If you change which strategy is the default, Repricer first shows how many products the change will affect so you can confirm.