The Repricing section lists the products Repricer works with. It is where you switch repricing on, watch results, and open a product to adjust it.
Products appear here on their own once your Amazon seller account is connected, and they arrive with repricing switched off. If your table is full of products that are not being repriced, that is the expected starting point – see What is Repricer in Seller Assistant for how products get here and what decides their price.
Summary cards
At the top, summary cards give an overview of your catalog:
Buy Box – how many listings you win, and the percentage.
Eligible – how many are eligible for the Buy Box.
Not eligible – how many are not.
Repricing off – how many products are not being repriced.
Clicking a card filters the table to it.
Under the cards, a row of counters points to the products that need a look – for example, products with no cost data, sitting at their floor, capped, failed, in a possible price war, not eligible for the Buy Box, step limited, or inactive. Only the counters that apply are shown, and clicking one filters the table. When nothing needs attention, the row reads "All systems healthy, no issues detected".
Products table
Below is your products table with these columns:
Product – click a product's name to open its Product details page in Product database
SKU – the SKU code, or for a product with several, how many SKUs it has
Tags – the same tags used across Seller Assistant extension, Product Database and Price List Analyzer
Repricing – Off/On toggle for each product. If a product has several SKUs and only some of them are on, the toggle shows "Mixed". Switching a product on here turns on all of its SKUs.
Issues
Strategy – you can select a strategy from the drop-down list or add a new one
Owner – assign a member from your team
Stock
Listing status – Active, Inactive, or Error
My price
Buy Box – Winning, Eligible, or Not eligible, with the current Buy Box price or how much you are losing by.
BB Price
BB share
Competitors
Limits
Rule
Landed cost – you can read more about costs in the How to Manage Landed Cost article
Profit – open the figure to see the full economics for the SKU
Sales 7d
Sales 30d
Avg price 7d
Last reprice
Switch between views – Essential, Advanced and Money at Risk – or save your own with "Create view". The filter icon opens the full set, described in How to Filter Products in Repricer article.
Use the column picker to show or hide columns, and search by MSKU, ASIN, or title.
Tick the products you want in the table. A bar appears showing how many are selected, where you can turn repricing on or off for all of them, assign a strategy, assign an owner, or apply tags.
Team-wide settings
Open the Repricer settings from the gear icon. These apply immediately across your whole team:
Usage limits – how many products can be repriced on your plan.
Repricing – the master switch that turns repricing on or off for the entire team. When it is on, products you switch on will have their prices updated.
Automatically reprice new products – when enabled, products you list from now on start repricing on their own. Otherwise new products stay off until you switch them on; the exception is a new SKU on an ASIN you already reprice, which follows its siblings.
While repricing is paused for the team, the page says so and no prices are changed until it is resumed.
Product settings
Open a single product settings in side panel to manage just that product:
Off/On toggle for the product
Assign a product owner
Market – Buy Box eligibility, the current Buy Box price, competitor count, the nearest competitor price, and when it was last updated.
Price history – a chart over 7 or 30 days showing your best price together with the effective minimum and maximum that applied, and the Buy Box price. Amazon's competitive price cap appears as a reference line where it is known. A step in a line means the price stayed in effect until the next change, and a gap in the Buy Box line means it was unavailable.
Strategy – the strategy for the ASIN, which applies to all of its SKUs.
Price limits – a summary of the floor and ceiling that apply to this product. Manual minimum and maximum prices belong to each SKU, so this section shows the effective values across the product's SKUs, the MAP if one is set, and how many SKUs carry their own override. When the SKUs differ, the value is shown as varying.
The effective minimum is the higher of two numbers: the minimum the strategy calculates from that SKU's costs and fees, and the manual minimum set on the SKU. A lower manual minimum therefore cannot weaken the strategy's profit protection. The effective maximum is the SKU's manual maximum, or no limit when none is set.MAP is the minimum advertised price. It applies to every SKU on the product, and a strategy can be allowed to price below it.
SKU – one card per SKU, showing its own Off/On toggle, the strategy it uses, and its price, stock and cost, together with the minimum and maximum that apply to it. A SKU either follows the product's settings or carries its own. Each SKU's menu holds its overrides:
Change SKU strategy – give this SKU its own strategy, or put it back on the product's. Changing it does not remove the price limits the SKU owns.
Edit SKU price limits – set the manual minimum and maximum for this SKU. Each field shows the resulting effective value and says when the SKU's own override is what applies.
Edit cost – opens the SKU's landed cost breakdown. Costs come from your Purchase Orders and FBA Shipments and can be edited manually. Cost powers the cost-based price floor and the product's economics (profit, ROI, margin). For managing costs, see How to Manage Landed Cost.
Recent activity – the product's latest reprice events. "Reprice now" button runs repricing for the product immediately.
Strategies in Repricer – creating and assigning strategies.
Strategy Settings in Repricer – rules, actions and profit protection.
History in Repricer – every price evaluation and why it turned out that way.