How to Configure VAT Settings

Detailed guide how to configure VAT settings in Seller Assistant App

Oleg Kuzmenkov avatar
Written by Oleg Kuzmenkov
Updated over a week ago
  1. Log in to your Seller Assistant account taking the email and password you have used during registration.

  2. On the left find "Tools" section and choose "Seller Assistant App".

  3. Press “Extension Settings”.

  4. Select the needed Amazon marketplace.

  5. VAT Configuration

    Value Added Tax (VAT) is a consumption tax that is added to the price of most goods and services. The rate of VAT charged on goods and services depends on the type of product. 

    Here are some examples:


    Standard VAT rate 20%


    The standard rate of VAT in the UK is 20%. This means that if you sell the majority of products on Amazon then you need to charge 20% on top of your sales price.

    For example, if a product is sold for £100 + VAT, then you must charge £120 (£100 + £20) to your customers.

    In some cases, VAT can be reduced

    No VAT Rate:

    If your customers are outside of the EU and you are shipping products from within the UK then you do not need to charge VAT.

    Non-Registered VAT Rate:


    If a business has not registered for VAT, it will have no VAT number or requirement to include this on the invoice. While any business can choose to register for VAT, it's only compulsory if your business has an annual turnover of £85,000 or higher.

  6. Fill in an interest rate in the appropriate input field. If you want to set up multiple rates, then fill them in at each field.

  7. Click on the dropdown menu to apply or not to one of the preconfigured VAT rates.

  8. These settings will be also displayed in the Seller Assistant extension on the Amazon product page. If the default VAT scheme is selected in the personal account, then it can be changed in the extension, in the Price field.

    You may get to know How to Configure VAT on Fees Settings
    You may get to know How to Configure Sales Tax Settings

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