The Repricing section lists the products Repricer works with. It is where you switch repricing on, watch results, and open a product to adjust it.
Products appear here on their own once your Amazon seller account is connected, and they arrive with repricing switched off. If your table is full of products that are not being repriced, that is the expected starting point – see What is Repricer in Seller Assistant for how products get here and what decides their price.
Summary cards
At the top, a totals line reads "Repricing on: N · X in stock · Y out of stock | N off". Clicking the off link shows the products with repricing off (Repricing: Off, Listings: All).
Below it, four Buy Box summary cards count the in-stock products with repricing on:
Winning – you hold the Buy Box.
Eligible – eligible for the Buy Box, but not winning.
Not eligible – not eligible for the Buy Box.
Checking – no Buy Box data yet. It is checked within 30 minutes.
Clicking a card filters the table to it.
Under the cards, the Next actions card lists the issues that need a look: No cost, No FBM postage, At min price, At max price, Failed price update, Price war and Inactive listing. When nothing is repricing yet, it shows "Start repricing your products".
Each row lets you fix, decide or acknowledge the issue: add cost, add FBM postage, keep or change a min or max price, change the strategy, click "Got it", or contact support. Click ✕ to hide an issue row until a new product gets that issue. "Start repricing your products" can be snoozed, but not hidden.
Add cost, Add FBM postage, and the min and max actions open the same Edit prices and costs window, focused on the value that needs fixing. Turn on Show all limits and costs to see the other fields. A row leaves Next actions only when your save fixed that issue.
The first quick filter above the table is Listings: Active, Out of stock, Inactive or All.
Products table
Below is your products table with these columns:
Product – click a product's name to open its Product details page in Product database
SKU – the SKU code, or for a product with several, how many SKUs it has
Tags – the same tags used across Seller Assistant extension, Product Database and Price List Analyzer
Repricing – Off/On toggle for each product. If a product has several SKUs and only some of them are on, the toggle shows "Mixed". Switching a product on here turns on all of its SKUs.
Issues
Strategy – you can select a strategy from the drop-down list or add a new one
Owner – assign a member from your team
Stock – turns red only when the shelf is actually empty, not because the listing looks inactive elsewhere
Note
For an FBA listing, this is the quantity Amazon can currently ship, not your total quantity at Amazon's warehouses – reserved and unfulfillable units don't count towards it, so it can read lower than what you sent in.Listing status – Active, Inactive, or Error
My price
Buy Box – Winning, Eligible, Not eligible, or Out of stock. Out of stock means stock of 0 or less, and it replaces the stored Buy Box status. A missing stock quantity is not Out of stock. Eligible also shows how much you are losing by. When market data is old, the cell keeps the last known Buy Box status.
BB Price
BB share
Competitors
Limits
Rule
Landed cost – you can read more about costs in the How to Manage Landed Cost article
Profit – open the figure to see the full economics for the SKU. When you charge buyers for shipping, price and profit include that shipping charge on top of the item price. For an FBM SKU, unknown postage means no profit figure.
Sales 7d
Sales 30d
Avg price 7d
Last reprice
Switch between views – Essential, Advanced and Money at Risk – or save your own with "Create view". The filter icon opens the full set, described in How to Filter Products in Repricer article.
Use the column picker to show or hide columns, and search by MSKU, ASIN, or title.
Tick the products you want in the table. A bar appears showing how many are selected, where you can turn repricing on or off for all of them, assign a strategy, assign an owner, apply tags, or click Edit prices and costs.
Edit prices and costs opens one window for unit cost, FBM postage, minimum price, and maximum price, for up to 200 selected SKUs. When you type a cost or postage, the window shows the new floor before you save. One save writes only the values you changed, and one Undo puts all four back. A cost of 0 is accepted (for example, for a written-off item), but a minimum, maximum, or MAP of 0 is not. A SKU with a cost of 0 does not get a dynamic floor. To import costs, postage, and limits from a file instead, see How to Manage Landed Cost.
Team-wide settings
Open the Repricer settings from the gear icon. These apply immediately across your whole team:
Usage limits – once you're close to using up your plan's repricing capacity (about 80%), a note appears next to the Help button at the top of the page showing how many more products can be repriced. Once every slot is used, the note says so – you can still reprice the products already switched on, you just can't add another until you free one up or get more capacity. You will also see a Get more button there that takes you to upgrading your plan. Or you can buy add-on.
Note
If a plan downgrade drops your capacity below the number of products you already have switched on, the page shows its own warning and pauses repricing for the excess until you switch some off or restore capacity.Repricing – the master switch that turns repricing on or off for the entire team. When it is on, products you switch on will have their prices updated.
Automatically reprice new products – when enabled, products you list from now on start repricing on their own. Otherwise new products stay off until you switch them on; the exception is a new SKU on an ASIN you already reprice, which follows its siblings.
While repricing is paused for the team, the page says so and no prices are changed until it is resumed.
Product settings
Open a single product settings in side panel to manage just that product:
Off/On toggle for the product
Assign a product owner
Condition switch – shown when the product has two or more offer conditions (for example, New and Used). It limits Market, Price history and the SKU list to the selected condition, and opens on the condition of the best Buy Box SKU. The chart legend names that condition, for example "Our best price (Used)" and "Buy Box (Used)". Strategy, price limits and recent activity stay on the whole ASIN. In the table, the Price cell can show a condition chip: "New + Used", a count of conditions, or the single non-New condition. New-only products have no chip.
Market – leads with your own current price, then Buy Box eligibility, the current Buy Box price, exactly how far your price is from it, competitor count, the nearest competitor price, and when it was last updated.
Price history – a chart over 7 or 30 days showing your best price together with the effective minimum and maximum that applied, and the Buy Box price. Amazon's competitive price cap appears as a reference line where it is known. A step in a line means the price stayed in effect until the next change, and a gap in the Buy Box line means it was unavailable.
Strategy – the strategy for the ASIN, which applies to all of its SKUs.
Price limits – a summary of the floor and ceiling that apply to this product. Manual minimum and maximum prices belong to each SKU, so this section shows the effective values across the product's SKUs, the MAP if one is set, and how many SKUs carry their own override. When the SKUs differ, the value is shown as varying.
The effective minimum is the higher of two numbers: the minimum the strategy calculates from that SKU's costs and fees, and the manual minimum set on the SKU. A lower manual minimum therefore cannot weaken the strategy's profit protection. The effective maximum is the SKU's manual maximum, or no limit when none is set.
Amazon's minimum and maximum seller-allowed prices for the marketplace also limit the price, and the stricter limit is kept. If the limits conflict (for example, the strategy minimum is above the maximum), no price is sent. History records this as PRICE_LIMIT_CONFLICT with the effective minimum, the effective maximum and the pricing mode.MAP is the minimum advertised price. It applies to every SKU on the product, and a strategy can be allowed to price below it.
SKU – one card per SKU, showing its own Off/On toggle, the strategy it uses, and its price, stock and cost, together with the minimum and maximum that apply to it. A SKU either follows the product's settings or carries its own. Each SKU's menu holds its overrides:
Change SKU strategy – give this SKU its own strategy, or put it back on the product's. Changing it does not remove the price limits the SKU owns.
Edit SKU price limits – set the manual minimum and maximum for this SKU. Each field shows the resulting effective value and says when the SKU's own override is what applies.
Edit cost – opens the SKU's landed cost breakdown. Costs come from your Purchase Orders and FBA Shipments and can be edited manually. For an FBM SKU, the cost dialog also includes postage. Cost powers the cost-based price floor and the product's economics (profit, ROI, margin). For managing costs, see How to Manage Landed Cost.
Note
For an FBA SKU, stock is what Amazon can currently ship, not your total FBA quantity – reserved and unfulfillable units don't count towards it.Recent activity – the product's latest reprice events. The "Reprice now" button runs repricing for the product immediately, and a notification reports the outcome:
Price updated
Price kept (with a reason, when one applies)
Reprice skipped (with a reason)
Reprice failed
For a product with several SKUs, each SKU is repriced on its own, so a problem with one does not stop the others – the summary shows how many were updated, kept, skipped, or failed.
Strategies in Repricer – creating and assigning strategies.
Strategy Settings in Repricer – rules, actions and profit protection.
History in Repricer – every price evaluation and why it turned out that way.