The Seller Details page gives you a full profile of a tracked seller inside Seller Spy. It combines a profile header with three tabs – Insights, Brands and Products – so you can size up the seller at a glance, then drill into their brands and their catalog to find products worth sourcing.
How to Open Seller Details
Open Seller Spy tool.
Click on a tracked seller's name.
The Seller Details page opens.
Profile info
The header stays visible on all three tabs. It shows who the seller is:
Seller's name, a chip showing they are tracked, and a chip with the seller type.
Marketplace, the star rating and review count, how many days you have tracked them, when the data was last updated, the total product count, whether they are FBA or FBM, and their location.
Your own notes on the seller.
You can click "View storefront" button to open the seller's Amazon storefront in a new tab.
Insights tab
Insights is the tab that opens first and gives you a quick read on the seller. Four cards run across the top:
Products
Brands
Reviews
New brands – last 7 days.
Under them, a short AI-written overview describes the seller – whether they look mainly like a rival to watch or a source of brands worth reselling. It appears once it has been generated.
Overlap with your store compares the seller's catalog with yours in two diagrams:
Products – how many products only they sell, how many you both sell, and how many are only yours, with a link to the products that are opportunities for you.
Brands – the same split for brands, with a link to the brands you could source.
This comparison needs a connected Amazon account.
Activity for the last 7 days shows products added, products removed and new brands. Each figure opens the matching list.
Brand distribution and Category distribution are charts breaking the seller's catalog down by brand and by category.
Seller details shows the business name, fulfillment, whether the seller ships from China, and the address.
Brands tab
Brands tab lists the brands the seller carries, so you can spot sourcing opportunities. You can switch between 2 views inside:
Current – the brands they carry now
New – the brands that recently appeared for this seller.
The Catalog filter narrows the list to All, In your catalog, or Opportunities – brands they carry that you do not. You can also search brands by name.
There are the next columns in the table:
Brand – may contain a New chip
In catalog
Products – how many products the seller carries under that brand
First seen. Brands that appeared recently carry a New chip.
Each row has a menu with View products, Find supplier and Analyze brand. Ticking several brands lets you send them to Brand Analyzer or export them. You can also start a Supplier search or a brand analysis from the additional menu.
Clicking on a brand opens the Products tab with a filter for that brand.
Products tab
Products tab shows the seller's catalog and how it changes. You can switch between 2 views inside:
Current – what they sell now
Changes – what they added or removed over a period you choose.
Filters:
Catalog – all products, the ones already in your catalog, or the opportunities.
Brand
Category
Status – All, Added, Removed
Period – last 7 days, last 30 days, last 90 days, or All time.
You can search by title, ASIN or brand.
The current table shows:
Date
Product
Notes – same notes across the Seller Assistant
Category
Model
In catalog
Change – added or removed.
Each row has a menu to open the product in your Product Database or add it there, open it on Amazon Product page, Find a supplier for it, or Analyze its brand. Ticking several products lets you add them to your products in one go.
Export and How to Read the Files
You can export your data as Excel files from the profile info menu, or from the Brands tab.
Export products – downloads one file with two sheets:
Current catalog – the seller's full catalog right now
Changes – every product added or removed while you tracked the seller.
Export brands – downloads the seller's brand list. From the Brands tab, ticking brands first exports only the ones you selected.
Current catalog sheet columns:
ASIN
Title
Brand
Category
Link – opens the product on Amazon
Changes sheet columns:
ASIN
Type – Added or Removed
Date
Title
Brand
Category
Link
The brands file has one sheet with columns:
Brand
Products – how many products the seller carries under that brand
Link
Note
On-screen filters and search do not affect the export. The exported file always includes the full set of tracked seller data.