The Brand Details page gives a full picture of an analyzed brand across three tabs:
Insights – a summary and market assessment of the brand
Products – the complete product list
Suppliers – suppliers found for the brand
You can review everything inside the platform before exporting.
How to Open Brand Details
Open Brand Analyzer tool.
Click on a brand.
The Brand Details page opens for the selected brand.
Insights
The Insights tab summarizes the brand's market position at a glance.
Summary cards:
Monthly revenue – total revenue across the brand's selling products.
Brand rating – average rating and total review count.
Active catalog – share of products selling in the last 30 days.
Avg. price – average price, with the average FBA fee.
Resale Potential Score
Each brand gets a resale potential score out of 9, shown as a tier (Low / Medium / High) together with the number. The score counts how many of nine criteria the brand passes; hovering over the score shows the full breakdown with each criterion's value and target:Low Amazon competition – Amazon's share of the Buy Box
Healthy seller count – average sellers per listing
Attractive price point – average Buy Box price
Active sales velocity – share of products with BSR drops in the past year
Sizeable market – estimated monthly brand revenue
FBA-friendly – share of products sold via FBA
Open to resellers – the top seller is not the brand itself, so third-party sellers can compete.
Established demand – total reviews across the brand
Strong brand rating – average rating
Note
The score can be capped when Amazon competition is high (Amazon holds 50% or more of the Buy Box), even if other criteria pass.
Key metrics at a glance
An automatically generated, plain-language summary of the brand's market position based on the analyzed data.
Sales momentum:
Share of active products, with a breakdown by sales tier – 50+/mo sales, low sales, and no sales
Products with sales
Total products
Competition:
Fulfillment mix – split of FBA vs FBM offers
Amazon presence – share of listings where Amazon is present
Average sellers per listing
Number of unique sellers
Top 5 sellers
The five largest sellers of the brand, each with its type (Distributor, Amazon, or 3rd-party seller) and product count.
You can use the links to go to the seller's storefront and add it for tracking in Seller Spy.
Products
The Products tab displays all products associated with the selected brand.
The products table contains the next columns:
Product – picture, name and ASIN
Notes
Category
BSR
Price
Mo. Sales
Rev. Est.
Rating
Sellers
Stock
FBA fee
FBA sellers
FBM sellers
BSR drops 30, 90, 180, 365 days
Avg BSR 30, 90, 180, 365 days
Avg price 30, 90, 180, 365 days
Variations
Launch date
You can configure the fields displayed in the table by moving the columns or toggles. You can also adjust the width of the columns by dragging them with the mouse.
Also you can customize the sorting by the columns and search by keywords.
Search and sorting affect only the on-screen table.
From the additional actions menu, you can open the product on the Details page in product database, open on Amazon or launch a search in AI Supplier Finder tool.
Suppliers
The Suppliers tab shows the suppliers linked to the brand. If suppliers are already associated with the brand, they are listed here. If the list is empty, use the "Find suppliers" button to search for suppliers for the brand with the AI Supplier Finder.
Export & Additional Actions
You can download the complete product list for the selected brand by clicking the "Download Excel" button.
Note
On-screen search and sorting do not affect the export. The export always includes all products within the brand.
You can open the brand on Amazon search pages by clicking the "View on Amazon" button.
You can start searching for suppliers by brand immediately in the AI Supplier Finder tool by clicking the "Find supplier" button.
Also you can delete the brand.
