AI Supplier Finder is an AI-powered tool designed to help find and evaluate potential wholesale suppliers based on a brand name. It analyzes brand data and returns suppliers prioritized by relevance and trust level, focusing on suppliers suitable for resale and wholesale sourcing.
Search for Suppliers by Brand
Open AI Supplier Finder tool in your Seller Assistant cabinet in the Tools section.
Enter the Brand Name in the search field.
Select the Preferred Location from the list.
Click the Search button to receive a list of potential suppliers related to the brand.
Or select one of the three suggested brands. The search will start immediately after you click on the brand.
Brand suggestions update automatically as new products are analyzed in Seller Assistant. Brands without a valid brand name and Amazon or private-label brands are excluded from suggestions.
Search History
The tool analyzes the brand and shows suppliers with next columns:
Brand Name
Status:
Processing – while the search runs
Done – once results are ready
Not found – if the brand didn't turn up any suitable suppliers
Location
Suppliers Found
Date
The tool offers the following features:
Multiple searches – start a search for another brand at any time, without waiting for the current one to finish.
Reuse – searching a brand you already checked in the last 24 hours reuses that earlier result instead of running the search again.
View results – click the brand name, or open its menu and choose "View results", to see the suppliers found.
Delete – select one or more searches with the checkboxes and delete them. Deleting a search only removes it from this list – it does not remove any suppliers you already added from it.
Once you're close to using up your plan's supplier searches for the period (about 80%), a note appears at the top of the page showing how many more searches you can run. Once they're all used, the note says so. You will also see a Get more button there that takes you to upgrading your plan.
Brand Results Page
Click the brand name to open the brand results page. Each supplier result includes structured information to help evaluate suitability:
Supplier type – grouped by:
Brand or Manufacturer (when available)
Distributor
Wholesaler
Match confidence – reflects the system’s assessment of how relevant and appropriate the supplier is for resale:
High
Medium
Low
Company name
Website – business domains only
Contact information (when available):
Phone
Address
Email
Description
Retail marketplaces and B2C stores are automatically excluded from the results.
Actions with Suppliers
Each supplier includes available actions:
Add Supplier – creates a new supplier profile and automatically fills in the available data: name, website, email, phone, address, and type.
Open Supplier – opens an existing supplier profile if the supplier already exists.
This allows you to move directly from supplier search to Supplier management.
Supplier Search from Other Tools and Seller Assistant Extension
AI Supplier Finder can be launched from multiple places in Seller Assistant. The "Find supplier" button appears next to the product or brand name in the tools and extension:
Seller Assistant extension:
Click the "Find supplier" button for open AI Supplier Finder with the brand name pre-filled and the search will start automatically.